Sustainability may have become a buzz word in the wine and food industry, but these days brands are more often taking it one step further and putting their money where their mouths are!
Nearly 90% of all flowering plants require insects for pollination, and one in three bites of food come from plants that have been pollinated by insects. But it wasn’t until the steep decline of bees and butterflies in the last decade that companies started to realize they had to protect pollinators for the sake of their business. “Bee-friendly” products popped up all over the place, and a cultural shift slowly emerged where consumers are now increasingly particular about supporting brands that give back to pollinator initiatives.
Incorporating bees into the business model isn’t just good for publicity, it’s also good for the bottom line. Bonterra Organic Vineyards, located in the Mendocino region of California, has taken a holistic approach to their wine-making operations and considers bees to be just as important as the rest of their suppliers.
Since their grapes aren’t treated with any pesticides or chemical fertilizers, they plant cover crops to help suppress weeds and add nitrogen back into the soil. Pollinators love the flowers in these cover crops, and become regular patrons of the vineyards, supporting the health of both the grapes and cover crops.
In addition to their commitment to organic farming practices, Bonterra became a corporate supporter of Wildlife Preservation Canada’s pollinator program in 2017. Proceeds from select bottles of wine across Canada go towards our conservation breeding research for bumble bee species in decline. We are extremely grateful for their ongoing commitment to our work.
Bonterra isn’t working alone to help Canadian pollinators. Burt’s Bees has been contributing to our pollinator program for several years and is working in partnership with Bonterra to double their impact. Look for specially marked Bonterra and Burt’s Bees products in stores, and feel proud that your purchase will be giving back to the pollinators that give us so much.