{"id":15181,"date":"2021-10-14T09:37:49","date_gmt":"2021-10-14T14:37:49","guid":{"rendered":"https:\/\/wildlifepreservation.qa.caorda.com\/blog\/?p=15181"},"modified":"2023-04-18T12:00:56","modified_gmt":"2023-04-18T17:00:56","slug":"investigating-effectiveness-of-signage-in-educating-the-public","status":"publish","type":"post","link":"https:\/\/wildlifepreservation.ca\/fr\/blog\/investigating-effectiveness-of-signage-in-educating-the-public\/","title":{"rendered":"Investigating effectiveness of signage in educating the public"},"content":{"rendered":"<p><div id='av_section_1'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-1  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-la2zajwc-ee03232185bfde5f783df419b9aded77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span>An important component of WPC&#8217;s <\/span><span>recovery of the Ojibway Prairie population of massasauga rattlesnakes in southwestern Ontario involves public outreach and education to curb human-rattlesnake conflict. These conflicts can result in a person experiencing a \u201cnuisance\u201d encounter with a snake, or, in rare cases, a snakebite requiring immediate medical attention. The snake, on the other hand, might end up being killed outright, or moved out of its home range (which is more humane, but still bad for the snake). Overall, human\u2013snake conflicts result in negative outcomes for people and snakes, and if left unmanaged, could undermine conservation efforts. <\/span><\/p>\n<p><span>To help prevent conflicts between people and snakes, a few years ago WPC&#8217;s team installed six informational signs at strategic trailheads to inform park users on the presence of venomous snakes and measures to prevent snakebite. We weren\u2019t sure, however, if the signs would be noticed, read and understood by our target audience. So, to determine whether or not the signs were effective at increasing park user awareness of massasauga presence, status and threats, and snakebite prevention, we conducted random questionnaire surveys before and after the signs were installed.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-la2z9z97-d1dc7135f7bc9699ab460b80b691b2e4\">\n.avia-image-container.av-la2z9z97-d1dc7135f7bc9699ab460b80b691b2e4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-la2z9z97-d1dc7135f7bc9699ab460b80b691b2e4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-la2z9z97-d1dc7135f7bc9699ab460b80b691b2e4 av-styling- avia-align-center  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-34241 avia-img-lazy-loading-not-34241 avia_image ' src='https:\/\/wildlifepreservation.ca\/wp-content\/uploads\/2021\/10\/Sign-230x300.jpg' alt='' title='Sign'  height=\"300\" width=\"230\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><section  class='av_textblock_section av-la2zajwc-ee03232185bfde5f783df419b9aded77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Massasauga rattlesnake (Sistrurus catenatus) informational sign installed in late August 2016 at 6 trailheads at the Ojibway Prairie Complex and Greater Park Ecosystem, Windsor, ON. Signs were evaluated between August and October 2016.<\/em><\/p>\n<p>I am happy to announce that the results of this study were recently published in the peer-reviewed journal Human-Wildlife Interactions, titled <a href=\"https:\/\/digitalcommons.usu.edu\/hwi\/vol15\/iss1\/18\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Informational Signage Increases Awareness of a Rattlesnake in a Canadian Urban Park System&#8221;.<\/a> The study was a collaboration between Jonathan Choquette, Ojibway Prairie Reptile Recovery (OPRREC) Lead Biologist, and Alexis Hand, a past member of the OPRREC field team. We found that awareness of the presence of massasaugas increased significantly after sign installation (79% of park users questioned), whereas awareness of status, threats, and snakebite prevention methods did not change.We also found that the majority (65% &#8211; 87%) of park users questioned were supportive of massasauga recovery initiatives. Our results suggest that informational signs were effective, to some degree, at short-term information sharing with recreationists in the context of venomous snake conservation.<\/p>\n<\/div><\/section>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-la2z9z97-e5d52bd447792dc71c9e2613145ea7b9\">\n.avia-image-container.av-la2z9z97-e5d52bd447792dc71c9e2613145ea7b9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-la2z9z97-e5d52bd447792dc71c9e2613145ea7b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-la2z9z97-e5d52bd447792dc71c9e2613145ea7b9 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-34244 avia-img-lazy-loading-not-34244 avia_image ' src='https:\/\/wildlifepreservation.ca\/wp-content\/uploads\/2021\/10\/graph-300x132.png' alt='' title='graph'  height=\"132\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><section  class='av_textblock_section av-la2zajwc-ee03232185bfde5f783df419b9aded77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em>Awareness of massasauga rattlesnake presence, status and legal protection among park users, before and after sign installation, based on a questionnaire survey at the Ojibway Prairie Complex and Greater Park Ecosystem. Number of respondents to each question is denoted by \u2018n\u2019. Error bars denote 95% confidence interval. *Denotes statistically significant difference.<\/em><\/p>\n<p><span>As a relatively cost-effective approach, these types of informational signs warrant further consideration as part of an overall strategy to mitigate human\u2013snake conflict. Signage <\/span><span>could be used to present park users with information about snakes and encourage behaviors <\/span><span>that would minimize the likelihood of conflicts. This work will help the OPRREC team fine-tune future outreach messaging, and justifies the expansion of informational signs as massasauga recovery efforts continue at the Ojibway Prairie.<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_one_third  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-av_one_third-7714eba142aeda1f8b5272a3c372b279 av_one_third  avia-builder-el-12  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-la2z9z97-e0f4f5352821a704cba943d73b7addca\">\n.avia-image-container.av-la2z9z97-e0f4f5352821a704cba943d73b7addca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-la2z9z97-e0f4f5352821a704cba943d73b7addca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-la2z9z97-e0f4f5352821a704cba943d73b7addca av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-26783 avia-img-lazy-loading-not-26783 avia_image ' src='https:\/\/wildlifepreservation.ca\/wp-content\/uploads\/2018\/05\/Jonathan-Choquette.jpg' alt='' title='Jonathan-Choquette'  height=\"264\" width=\"264\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div  class='flex_column av-av_two_third-f1c518e9ff58e869f80c8f093487abc9 av_two_third  avia-builder-el-14  el_after_av_one_third  el_before_av_section  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-la2zajwc-ee03232185bfde5f783df419b9aded77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"et_pb_module_header\">Jonathan Choquette<\/h3>\n<p class=\"et_pb_member_position\"><em><strong>Lead Biologist &#8211; Ojibway Prairie Reptile Recovery Program<br \/> <\/strong><\/em><\/p>\n<p><span>Jonathan manages the recovery program for the Ojibway population of the massasauga rattlesnake in Southern Ontario. <\/span>Jonathan&#8217;s research interests lie in the field of urban herpetology, having studied both biology and landscape architecture at the University of Guelph.\u00a0<span>Jonathan has authored or co-authored numerous reports and publications about the conservation of Canadian reptiles and amphibians in urban environments.<\/span><span><\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_two_third  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-1j97qu8-d954dbdec10ff5de904045a47b708e65 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15181'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-18  el_after_av_section  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-la2zajwc-ee03232185bfde5f783df419b9aded77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center\"><\/h2>\n<h2 style=\"text-align: center\"><\/h2>\n<h2 style=\"text-align: center\"><span style=\"color: #ffffff\"><strong>Make a Donation<\/strong><\/span><\/h2>\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">Show your support for endangered animals today. 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-->\n<title>Investigating effectiveness of signage in educating the public - Wildlife Preservation Canada<\/title>\n<meta name=\"description\" content=\"Wildlife Preservation Canada\u2019s mission is to save animal species at risk from extinction in Canada by providing direct, hands-on care.Learn more about\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investigating effectiveness of signage in educating the public - Wildlife Preservation Canada\" \/>\n<meta property=\"og:description\" content=\"Wildlife Preservation Canada\u2019s mission is to save animal species at risk from extinction in Canada by providing direct, hands-on care.Learn more about\" \/>\n<meta property=\"og:url\" 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