Privacy and Media Statement

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Wildlife Preservation Canada (WPC) is committed to respecting our donors, their families and our employees by adhering to the privacy principles set forth in the Personal Information Protection and Electronic Documents Act (PIPEDA). Those principles are:


WPC is responsible for personal information under its control. The Executive Director is accountable to the Board of Directors for compliance with this statement.

Identifying Purposes

WPC, at or before the time personal information is collected, will identify the purpose for which personal information is collected. The primary purposes are fundraising, statistics and meeting legal and regulatory requirements. Specifically, this includes processing gifts, issuing receipts, mailing newsletters, sending direct mail, trading names with like-minded organizations, sending invitations to events, and informing donors about new services. When personal information that has been collected is to be used for a purpose not previously identified, the new purpose will be identified prior to use. Unless law requires the new purpose, your consent is required before information can be used for that purpose.


WPC makes a reasonable effort to ensure that you are advised of the purposes for which information will be used. WPC will assume consent is granted unless a donor indicates otherwise. You may withdraw consent at any time and in many ways. For example:

  • By checking the box indicating withdrawal of consent on any donation form and returning the form to us
  • By calling us at 1 (800) 956-6608
  • By sending an email to
  • In writing

Limiting Collection
WPC will limit its collection of personal information to the purposes outlined in Principle 2 above. If it is necessary to use the personal information collected for a purpose not identified when the information was collected, consent for the new use will be obtained from the donor.

Limiting Use, Disclosure and Retention of Personal Information
Personal information will not be used or disclosed for purposes other than those for which it was collected, except with the consent of the individual, or as required by law. We will retain your personal information for whatever periods are required by legislation governing our operation and/or the information provided, plus three years, after which time (unless you give consent to keep information for a longer period) the information will be destroyed in a secure manner. Personal information regarding donors of planned gifts will be kept until the death of the donor, plus ten years.

Personal information will be as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used.


WPC has security safeguards in place that protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. WPC will protect your personal information regardless of the format in which it is held. Methods of protection include:

  • Physical measures, for example, locked offices and restricted access to offices;
  • Organizational measures, for example, limiting access on a “need-to-know” basis, and
  • Technological measures, for example, the use of passwords. WPC makes its employees aware of the importance of maintaining the confidentiality of personal information.

This statement and the processes and procedures for obtaining access to personal information will be available to any individual through our web site, and/or on request. If you have a question regarding personal information, contact us .

Individual Access
On request, you will be informed of the existence, use and disclosure of your personal information, and will be given access to that information. You may challenge the accuracy and completeness of the information, and have it corrected or amended as appropriate. You will be required to provide sufficient information to permit WPC to provide an account of the existence, use, and disclosure of personal information. WPC will respond your request within a reasonable time and at minimal or no cost to you.

Challenging Compliance
Individuals may challenge WPC’s compliance with this statement by contacting the Executive Director.

Wildlife Preservation Canada’s Website
All personal information, such as e-mail addresses and financial information, collected on WPC’s website is knowingly and specifically supplied to us by the website user. We use password protocols and secure websites to protect the personal information we receive when an online donation is made.  Our software is routinely updated to maximize protection of such information. All financial information, including credit card information is encrypted. This means that any data sent from the user’s computer to WPC is completely secure.

WPC does collect aggregate information on which pages visitor’s access or visit, and information volunteered by the visitor, such as survey information and/or site registrations. The information we collect is used to improve the content of our web site, and is not shared with other organizations for commercial purposes. With respect to security, WPC has appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. WPC does not set any cookies.



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Wildlife Preservation Canada (WPC) is committed to using social media in a way that informs, inspires, and educates the public about issues related to wildlife conservation and species recovery. This policy explains how WPC uses social media.

The use of social media technology conforms to the same standards of professional practice and conduct as are already practiced by our organization, including existing privacy policies.

Social media refers to on-line technologies and practices that are used to share information and opinions and build relationships. It can involve a variety of formats, including text, photos, video, audio, and real-time dialogues. It includes, but is not limited to, such things as social networks and blogs.

Links to other external websites
Our social media accounts may post or display links for web sites not under the control of WPC. These links are provided solely for the convenience of users. Although we are diligent in partnering with only reputable organizations, we are not responsible for the information found through these links.

We do not endorse the web sites (sites) or their content in any manner whatsoever or accept any responsibility for the content or other material that may be contained on such sites, the use of such sites, or any products or services advertised on or sold through any such sites. Under no circumstances will we be liable for any damages whatsoever, direct, or indirect, resulting from any use of WPC’s site or any other third-party site linked to our site, regardless of whether we are advised of the possibility of such damages.

Our social media and privacy policies do not apply to the links within this site linking to other sites. We encourage you to read the privacy statements on the other sites you may visit.

Following, liking, and subscribing
WPC’s decision to “follow”, “like” or “subscribe” to another social media account does not imply an endorsement of that account, channel, page, or site, and neither does sharing (i.e., re-tweeting, liking, reposting, or linking to) content from another user.

Content and Comments
All social media postings made by WPC will:

  • Show respect for human dignity;
  • Respect the spirit of the Canadian Human Rights Act;
  • Respect WPC’s core values; and,
  • Respect people’s privacy and confidentiality.

Although WPC is not responsible for the content of visitor comments on our websites and/or social media channels, we consider the following types of postings on our social media sites to be unacceptable. We reserve the right to remove any comments or contributions, and to block users based on the following, but not exclusive, criteria:

  • Defamatory or offensive postings, including racist, hateful, sexist, homophobic, slanderous, insulting, or life-threatening messages;
  • Postings that are abusive, aggressive, coarse, violent, intimidating, harassing, obscene or pornographic;
  • Postings that encourage or incite any criminal activity;
  • Links to websites with inappropriate content;
  • Postings that are contrary to the principles of the Canadian Charter of Rights and Freedoms, and/or the Constitution Act, 1982;
  • Postings that infringe upon intellectual property or proprietary rights or are in violation of copyright or trademark laws;
  • Postings that are politically partisan or sectarian in nature;
  • Personal attacks directed at story subjects or another reader;
  • Unsolicited advertisements;
  • Postings that do not respect your (or others’) privacy, by providing personal contact information (e.g., name, address, phone number, or e-mail address); and/or,
  • Spam comments or comments that are not relevant to the original posting or discussion.

Constructive criticism of WPC and polite debate of conservation issues are encouraged. WPC is open to other viewpoints, as long as they do not violate the criteria presented above. Comments must be respectful of the opinions and viewpoints of others.

WPC reserves the right to report users and/or their comments and contributions to third-party social media service providers to prevent or remove the posting of content that is contrary to these Terms and Conditions and block said users from further communications.

Information posted by WPC is subject to the Copyright Act.