This edition of On the Edge holds a special personal significance for me.
2025 marks Wildlife Preservation Canada’s 40th Anniversary — four decades of unwavering commitment to preventing extinction and protecting Canada’s most endangered species.
When author and naturalist Gerald Durrell founded WPC in 1985, his mission was to save the very rarest of rare species. Gerry was far ahead of his time, recognizing the impending biodiversity crisis but also our collective power to reverse extinctions.
I was deeply aware of WPC’s mission long before I joined the organization as Canada’s New Noah in 1997. I fanatically followed the groundbreaking species conservation efforts of Gerald Durrell’s Jersey Wildlife Preservation Trust and Wildlife Preservation Trust Canada. Back then, only a handful of individuals and organizations were focused on saving species from the brink. That mission inspired me then — and continues to drive everything we do at WPC today.
I’ve talked before about the “Four P’s of Conservation”: Problem-solving, Partnerships, Perseverance, and Purpose. These pillars are essential to the long-term survival of any charitable organization. But there’s a fifth “P” — and it’s the most important of all: People.
Remarkable people have shaped WPC’s achievements from the very beginning.
Passionate, steadfast and expert staff and volunteers, partners, donors, and supporters — including a great many who have stood with us since day one — it’s these people who’ve made our successes possible.
WPC’s mission continues to resonate because it offers something rare in a world increasingly filled with environmental despair: hope backed by real achievements and real impact.
Since our beginnings, WPC has grown to become Canada’s leading and most experienced organization dedicated to breeding endangered species and reintroducing them to the wild — Giving back directly to nature.
No other organization in the country can match our track record. And our core belief remains unwavering: Extinction is not an option.
And these efforts don’t just prevent individual species from disappearing – they help them recover and thrive. Our reintroduction programs also drive the restoration of critical habitats, which benefit all species.
In the past year alone, WPC released over 7,400 animals into the wild across Canada — from head-started turtles and tadpoles raised in our innovative “love tubs,” to newly hatched caterpillars and young songbirds. Each release marks a victory in a much larger battle.
In our early days, many doubted the feasibility of conservation breeding and reintroductions. They wrongly thought that species reduced to a few dozen individuals were a lost cause. But WPC — and all of you — knew otherwise.
If we had faltered, there would be no strikingly orange and white checkered Taylor’s checkerspot butterflies fluttering on B.C.’s Hornby Island. No golden swift fox kits play-wrestling in Saskatchewan’s grasslands. No black-masked loggerhead shrikes hunting Ontario’s pastures.
Internationally, WPC-trained “Canada’s New Noahs” have helped save 100’s of species like the Ridgway’s hawk, ploughshare tortoise, echo parakeet (pictured above with Lance), and Round Island boa.
One of the most common questions I am asked is “How do you remain positive with all of the terrible news about the environment?”
My reply is always “The people that I meet.” We rarely hear about the 1,000’s of conservation success stories and the conservation heroes that are making them happen. I’ve had the privilege of meeting many of these heroes, young and old, from all walks of life, cultures and backgrounds that all share a resolute determination to never give up, and I’m still meeting them. Every day.
So, thank you for believing with us that extinction is not an option and for helping make that belief a reality over the last 40 years and counting.


Dr. Lance Woolaver Jr.,
Executive Director, Wildlife Preservation Canada